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Trust LifeLock

A well-known brand, innovative technology and security, and a proven track record are all great reasons to trust LifeLock.

With LifeLock, you can be confident you’re providing your customers, members and employees proactive identity theft protection services that helps safeguard their personally-identifiable information now and in the future.

A Well-Known, Highly-Respected Brand

LifeLock is an industry leader in identity theft protection services. Consumers thinking about purchasing an identity theft protection service are four times more likely to consider LifeLock than a competitor.* And our customers highly recommend LifeLock too: our Net Promoter Score (a trademarked loyalty metric that measure the loyalty between a provider and a consumer) is 55. An NPS over 50 is viewed as excellent. We’ll continue to keep our brand top-of-mind with national advertising, public relations and special media appearances on news and entertainment programming.

Proven Security Standards & Policies

LifeLock takes security seriously, including data privacy, marketing compliance and information security. And we’re continually improving our processes.

  • Level 1 merchant under the Payment Card Industry Data Security Standard (PCI-DSS)
  • Follows strict security requirements that are validated annually
  • Website and privacy policy certified by data  privacy management service TRUSTe

Strength in Numbers

LifeLock has grown to well over 3.89 million members with an annual retention rate of over 87%.** Our members receive over 200,000 alerts for potential identity fraud on a weekly basis.

Real Confidence

Our $1 Million Service Guarantee is simple and it’s solid. If a LifeLock member becomes a victim of identity theft, we will spend up to $1 million to hire experts to help their recovery.

Solid Technology and Innovation

LifeLock is a leader in identity theft protection services and uses patented technology to help uncover potential identity fraud. We have one of the nation’s largest networks of cross-industry data to provide members with identity theft protection. The core LifeLock alert platform is powered by ID Analytics, Inc, a wholly-owned subsidiary of LifeLock. IDA is at the forefront of enterprise identity risk management and applies advanced science that provides visibility into identity risk and credit worthiness. IDA industry visibility includes over 300 participating enterprises including wireless providers, credit card issuers, auto loans providers, retail outlets and financial services firms.

Proven Track Record

LifeLock was founded in April 2005. LifeLock then went public in October 2012 and is publicly-traded on the NYSE under the symbol LOCK. The company has experienced 41 consecutive quarters of growth driven by highly-innovative products and technology and a Board of Directors and Management Team with extensive expertise and guidance.

1Results from a LifeLock-commissioned 2013 Brand Image Study by MSI *As of 12/31/2014 ‡ Service Guarantee benefits for State of New York members are provided under a Master Insurance Policy issued by State National Insurance Company. Benefits for all other members are provided under a Master Insurance Policy underwritten by United Specialty Insurance Company. Under the Service Guarantee LifeLock will spend up to $1 million to hire experts to help your recovery. Please see the policy for terms, conditions and exclusions at LifeLock.com/legal.